news.com has a story about how Orbitz is working on a way to advertise their fares when you're searching for fares on a competing site.
From what the article says, once you install a special cursor plugin, the plugin will automagically detect when you're searching for a fare at travelocity or expedia. When you do, the cursor plugin will search orbitz and change the cursor to be a static image displaying the orbitz price.
How rubegoldbergian. It makes ctrl-alt-meta-shift-esc-F1 'find-fares sound positively user friendly and impeccably engineered. :-)