Monitizing The Interweb

scrottie on 2007-04-17T09:11:31

Prospect: Make a living wage participating in informal, generally available programs such as PayPal, eBay, Google AdWords, and the like.

Methods:

* Provide original content or an interesting service and collect add money. * Pros: Many examples of this exist. * Cons: Hard to do adequately well without resorting to stealing clicks and generally passing off the content as something or more than it is. * Thoughts: Get some of these little games up and running and let them each earn me $0.15 a day, which seems to be about what perldesignpatterns.com, newly converted, is doing -- unless I'm willing to spam. Still, good pornographic ads would make more money -- especially if I ran both the legit site and pr0n site. Hey!

* Collect incentives on sales. * Pros: Many APIs are set up towards this, from the incentive marketing programs that spammers use/abuse, to refers on eBay, half.com, Amazon, Shopzilla, and others. The wealth of APIs makes room for a mashup. * Cons: This means selling stuff, and the current game in selling stuff is letting people come to you, which is a hard one to win, especially in a hurry. * Thoughts: Trying to make the next Amazon is retarded. That's akin to the people in MUD days who had the brilliant idea of making a game that comprehensively simualted reality -- no. Just, no. But taking a very narrow band might work -- an umbrella boutique to beat all umbrella boutiques, for example. Amazon famously just came out with their handbag portal...

* Offer a pay service/product. * Pros: I keep hearing from people who paid a bunch of money for crappy Perl auction software that doesn't work and they want me to fix it, so someone must be buying this stuff. This fits in with the advertise-my-own-pr0n-site idea. * Cons: Building a significant application would take time, and all of these have the con of requiring graphic design, which I'm just not set up for.

Okay, what am I forgetting?

I'm doing the Step 1. Make site Step 2. ??? Step 3. Collect AdWords money falicy here. As Graham says, build something people want and then try to figure out how to make money on it. I either don't have that thing or have very little confidence that I can make it in the time I have (basically none). I don't see anything going anywhere that's less interesting than the distributed music recommendation service that queries your Gnutella servent/looks for you on the various bittorrent nodes and fings you indie music to buy cheap idea.

Wealth is a funny thing... either you have none and despretely need some, or you have a bunch and you'd be willing to give a good chunk of it away... "my kingdom for a horse". Putting ads on perldesignpatterns.com is absurd. I suppose if it were drawing millions and millions of hits, that would be one thing. Then there are the big companies who routinely plunk down millions for useless garbage, or hire programmers for hundreds of thousands a year and make them work on the most petty chores. Feast or famine.

It's about a billion times more fun (negative billion times...?) to do social conciousness and community building stuff than try to make money.

While I'm at it, I'm also looking for ideas on how to cheat on graphic design. Things like FrontPage will let you edit pages but they don't help with the design. I suppose this is an impossibility, sort of like making a program that writes any given program for you without you needing any understanding of programming concepts is impossible. GeoCities is owned by Yahoo! now, which means that I have to create a new login to get in and then I can only get in once, so I have to finish building the page there in one go. There are probably better site building thingies anyway. It's not that building pages is hard, I just completely lack design esthetic. So I need a gimmick. I went through a phase where I rendered things on the Amiga for Web pages, but that was only ever really decoration, not a design. That's as close to a gimmick as I've ever had, though. A little shiney stuff makes a page look good! Glass and chrome, baby!

-scott


Free design

tmtm on 2007-04-17T12:06:11

There's loads of "open source" design out there these days that those with a lack of design skills can put to good use:

oswd.org, openwebdesign.org, etc.

Sell out !

essuu on 2007-04-17T14:45:21

You forgot the bit where you sell out for huge amounts of money :-)

Seriously, making money in sustainable amounts seems to take three different sets of skills

  1. Programming skills to develop the site/application/content
  2. Design skills to make the site compelling
  3. Business skills to market the site, identify opportunities to make more money & sell the thing for a handsome profit

You very rarely find all of them in one person. In my opinion this is why 37Signals are successful with RoR, combining the skills of David (the programmer), Jason (the business man) and Ryan (the designer). It doesn't mean their solution is any better, we all know that technically it isn't :), but they put the package together better than anyone else is currently.

Re:Sell out !

scrottie on 2007-04-18T02:06:12


I never think of selling out as a life line until I need a life line, then I always seem to find myself wondering about the prospects fo selling out. This has been going on for many years with me. Way back when, I'd pouting threaten to myself to start a porn site. Then it got to the point where so many people had done it, and enough had done it well, that there really wasn't much money in it any more. Then I'd toy with the idea of pimping myself out to do SEO. My resume was first page on Google for "computer programmer resume", but not once did someone email me and ask me how I did it and if I could do it for them, but I always figured that these people are dumb as hair anyway and I'd have to run ads anyway. Now people don't really give a shit about SEO any more. Either they gave up on the idea or just decided that no one could really reasonably do it for them -- by everyone I mean everyone short of major companies and independant scammers, doing it for themselves, who still take it seriously. Then for some time now, it's been malware and botnets. I keep reading on Slashdot that the source code for these infections are widely available and easy to customize.

So, I keep thinking I should do something like this, just to pay the bills. But then, if I'm going to be morally flexible and be a sell out to my profession, I might as well just write Java.

-scott

Blog it Baby

derby on 2007-04-17T15:14:36

Scrottie, your life experience is compelling reading . If I were you, I'd move from use.perl to some other blog system where you can use adwords. Just as long as you keep getting sh**ty jobs, people will read your blog.