I don't get why a radio station called "FOX FM" is using a big, fat animated hippopotamus in their current round of television advertising. There must be something wrong with me ...
Advertising
xenchu on 2004-02-11T13:47:35
They are djs being advised by admen. None of them can spell.
It's marketing, bud...
ybiC on 2004-02-11T14:20:01
It's marketing, bud.
The mascot may have been a fox in the past, but has to change after some period of time to keep peoples attention. And a big fat animated hippo likely has the necessary blend of amusing, cute, and non-threatening characteristics that the marketroids so need to reach the vast
(intellectually-)unwashed masses.
Would you believe that I'm married to a Marketting Analyst, and have had to tone down my anti-marketing rant substantially?
{grin}
Re:It's marketing, bud...
xenchu on 2004-02-11T15:13:01
The sacrifices we make for love...and hot meals, among other things.
