Last night, the phrase "dharma initiative" appeared on Lost. I immediately whoised and googled it, and found nothing interesting. There were a lot of links to Hindu sites.
Within about an hour, the Google results changed: the site search was the same, but now there was an ad to buy season one of Lost from Amazon. Nice reaction time.
So, Amazon ad purchaser: I salute you.
Somewhat of a spoiler - read at your own risk
You were googling the wrong thing.
Who started the Dharma initiative?
http://www.thehansofoundation.org/The site is registered to Disney - as is the site for the ficticious band. I had half a mind to visit all the sites disney had registered to see if there were future plot info but didn't want to spoil the surprises.
Let me know if you do though