"The one you quote sits firmly under the umbrella of 'the strategic patent'. Generic patents help us build different combinations - i.e.: Humans interacting with machines - to prevent any other companies doing similar things in the long term."
James Whatley, Spinvox's head of social media, as quoted by auntie. What a constructive, innovative thing to be doing - we're not doing this (at least, we claim we're not), but we thought of it first, so we want to be able to stop anyone else figuring out how to actually make it work.