Sometimes I wonder what would happen if we gave Perl 6 the slogan "Yes we can!" and promoted it as "Real, effective change!" Maybe people could stop feeling ashamed of programming again.
Clearly, Perl 6 needs to use the Internet to recruit and organize volunteers.
Erm... uh...
Maybe Twitter is the answer.
"Yes we can" only sticks if you provide tools for people to use to motivate more people. If someone tries it and finds that indeed they can make a difference (which they enjoyed making), they will tell others about it.