We've cut the price for online subscriptions to The Perl Review to $7, and made the PDF-only subscription available to everyone, including subscribers in the US. People who subscribed to the web-only edition in the last couple of months will have their subscriptions extended by a year. Normal print subscription prices will stay the same as long as the Postal Service keeps their prices the same.
The online-only version was really something we wanted to offer to international subscribers and eventually change to a print version. After researching the possibility of printing in three different countries in the European Union, we discovered that the same thing kills it: postage to other countries. The very slight savings in postage in the EU is offset by higher printing costs for lower print runs and a lot of extra work to come out the same as sending it from the US.
We are looking at ways to get the print copies to international customers though. We have two and a half years of back issues (10 in all) and those magically fit together into a single Global Priority Flat Rate envelope that we can send to most countries for $US9.50. That brings the price to just below the $1.11 postage to send a single copy in the US, which is the basis for our prices.
To make that work we need to rejigger the subscriber database a bit to recognize the different subscriber model, but that's actually fun work once we have the time for it. :)
