Dear Log,
«So in a funny way, we often feel that we're really making a show for the new technology here, we're making a show for Tivo and we're making a show for DVD. And it really becomes part of our objective in making this thing. Particularly now that we see that these [ratings] numbers are kind of staying where they are, and yet the DVDs appear to be selling pretty well.
So it becomes this new challenge where (whereas when I started writing for television much of it was disposable) there is kind of a feeling that this might stick around for a while; so we're encouraged to put as much in as we can, while they're giving us the keys to the building.»--from the Fresh Air interview with Mitch Hurwitz, the creator and executive producer of Arrested Development
