Dear Log,
«Permission for publishers to advertise on TV was given by the culture minister, Jean-Jacques Aillagon, after threats from Brussels that France would face sanctions if it continued to claim "l'exception culturelle", a euphemism for protectionism.I wish to place ads is French papers saying "TO ACQUIRE A NEW BOOK WILL CURE YOUR ACHING LIVER".The Syndicat national de l'édition, the book publishers' union, has so far agreed only to advertising on cable and satellite channels. Its chairman, Serge Eyrolles, said it would be disastrous if commercials spread to the main networks "because so many smaller firms are in a precarious state".»
--"Publishers on guard as France lifts curb on TV book adverts"
