Error during compilation of /path/to/docs/emails/el-GR/some_email.mas: Unrecognized character \xCE at /path/to/docs/emails/el-GR/some_email.mas
how odd..
further investigation leads to this gem :
<% Αν ( !$category->αφορά κάποιο event() ){ %>
which should in fact be :
<% if ( !$category->is_event_based() ){ %>
That's right - somebody translated the perl in my clients email into greek, as well as the content.
Oops