Our coffee room has a few vending machines. There's a classic vending machine dispensing snacks at 50 cents (eurocents). It spits out just about anything you would expect, ranging from chocolate wafels, candy bars, biscuits, mints, etc. Next to it is one of those "sponsored" machines. It only has a small selection of snacks from a particular brand. It spits out stuff like yoghurts, chocolate mousse and biscuits. It so happens that for a few snacks, the sponsored vending machines is 10 or even 20 cents more expensive that the classic one. Someone at Sales must be breaking his head over sales graphs right about now.